“The run rate is 3X of what we were doing before, which is great. This is a lever we’re happy to have. ”
COMMERCE
Reach, verify, and retain high-value customers
Acquire and convert customers from high-value audiences, including military members, nurses, teachers, students, first responders, and more, through IDMe's established network. Verify once to prevent discount abuse, recognize members on every return visit, and build lasting customer relationships with first-party data.
Trusted by thousands of leading commerce & loyalty brands
The trade-off
Is your offer driving growth, or just a one-time perk?
Leaky promo codes erode margins, and single-use verification tools force shoppers to re-prove eligibility every time, creating friction that costs sales right when you’re trying to win them over. Neither proves you’re acquiring truly new customers, personalizes what’s next, or shows incremental revenue.
Our approach
Turn targeted offers into strategic growth
IDMe helps you reach specific segments, confirm their eligibility, and turn a one-time offer into an ongoing customer relationship. Returning members are recognized automatically and, with their permission, you can use their verified status in your CRM and loyalty programs to personalize future engagement.
Get more value from every qualified offer
45%+
new-to-file
Expand your reach to new customers and untapped audience segments.
92%
pre-verified
Transactions from pre-verified shoppers, meaning less friction or no need to verify again.
<10
seconds
Average verification time for returning members, reducing checkout friction.
How it works
1
Design your own program
Choose the communities you
want to reach, the benefits you’ll offer, and where you’ll promote them.
2
Reach verified members
Promote the offer through your own channels and connect with eligible shoppers across IDMe’s network.
3
Verify eligibility in seconds
IDMe confirms eligibility; returning members simply sign in with their existing wallet.
4
Convert and keep growing
Deliver the offer, measure performance, and use verified data to personalize future engagement.
Built for the way your industry sells
Apparel & footwear
Build loyalty without blanket promotions
Deliver verified offers across online checkout, loyalty apps, and in-store registers to attract new shoppers and encourage repeat purchases.
Travel & hospitality
Turn verified rates into repeat stays
Protect exclusive rates across hotel bookings, resort stays, and membership programs, so verified guests keep coming back.
Food & beverage
Give customers a reason to come back
Bring verified offers into restaurants, loyalty programs, and subscriptions to attract new customers and encourage repeat orders.
Automotive
Protect high-value automotive offers
Verify eligibility for rebates and other automotive incentives, helping reduce costly misuse while making it easy for customers who qualify to redeem them.
Lifestyle & technology
Grow basket size with your most engaged shoppers
Attract high-intent shoppers with protected offers that encourage larger baskets, repeat visits, and long-term engagement.
Sports & entertainment
Reward your biggest fans with exclusive access
Verify eligibility for ticket offers, reduce unauthorized use, and keep high-intent fans moving toward purchase.
“This program is a small way for Crunch to encourage investments in physical fitness while honoring and thanking this community for their service.”
“They’ve taken something that we previously found incredibly hard to do—validating someone’s status—and enabled us to pass along a discount.”
.avif)
Frequently asked questions
How does IDMe help brands run targeted discount programs?
How does IDMe help brands run targeted discount programs?
IDMe verifies that shoppers qualify for community offers, including military, nurse, teacher, student, and first responder discounts. Brands can use that verification to reach new customers, limit discount abuse, and continue engaging verified shoppers.
Which audiences can my brand verify with IDMe?
Which audiences can my brand verify with IDMe?
IDMe supports military members and veterans, first responders, nurses, teachers, students, and other eligible groups. Your brand chooses which supported communities and can customize eligibility within each one, for example verifying active-duty service members only rather than all military affiliations.
Where can shoppers find my offers?
Where can shoppers find my offers?
Offers can appear on your website or at checkout, in participating stores, and in IDMe Shop. IDMe can also promote offers to relevant audiences through email, newsletters, and other marketing placements.
Does IDMe verification slow down checkout?
Does IDMe verification slow down checkout?
No. Many members are already verified with IDMe, so they just sign in and confirm eligibility, typically in under 10 seconds. New members complete a one-time verification, then they're set for every future verification.
Does IDMe verification work for guest checkout?
Does IDMe verification work for guest checkout?
Yes. IDMe verification confirms who a shopper is even when they check out as a guest, so you're not starting from zero just because they skipped creating an account.
How does IDMe integrate with my ecommerce, CRM, and loyalty systems?
How does IDMe integrate with my ecommerce, CRM, and loyalty systems?
IDMe integrates with ecommerce checkouts, mobile apps, landing pages, CRM systems, and loyalty programs. With the shopper's permission, verified status syncs to a persistent member record, so brands recognize returning shoppers over time and inform marketing and loyalty efforts without storing the underlying identity data.
How does IDMe verification work in stores?
How does IDMe verification work in stores?
Shoppers can scan a QR code, verify on their phone, and receive a barcode or code for the associate to scan at checkout. This approach can work with existing store hardware and familiar checkout steps.
How does IDMe prevent discount abuse?
How does IDMe prevent discount abuse?
IDMe checks a shopper’s eligibility before an offer is issued, and ties each verified member to a persistent record so the same credential can't be reused across multiple customer accounts. This helps prevent shared codes and ineligible redemptions while keeping the offer available to customers who qualify.
Can someone else use my customer's verified status?
Can someone else use my customer's verified status?
No. Each verification is tied to one person and can't be shared or reused by someone else. That's different from some verification tools, which don't prevent one credential from being passed around.
How is IDMe different from other verification solutions?
How is IDMe different from other verification solutions?
IDMe gives shoppers a persistent, reusable identity they can use across participating brands. Unlike verification tools that require a new eligibility check at each brand or transaction, IDMe lets returning members sign in and reuse an existing verification where it meets the program’s requirements. Brands can reach an established verified audience while maintaining the customer relationship through their own CRM and loyalty programs.
Grow with targeted & trusted audiences
Talk with our team about the segments you want to reach, the offers you want to protect, and how IDMe can help turn verified shoppers into long-term customers.