Babbel

, by
IDMe
Babbel

Leveraging Student-Exclusive Incentives to Increase App Adoption

Babbel, a subscription-based language learning app, was looking to reach new subscribers in the 18–24 age range by leveraging student-exclusive incentives. Babbel explored many verification platforms to find one that met their needs, but IDMe was speaking their language.

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Topics
Community Marketing